Global scale and scope economics are already having far-reaching effects. At bottom is a simple fact: a single market will no longer be large enough to support a competitive strategy on a global scale in many industries. Economies of scale and scope,Įxperience effects, and exploiting differences in factor costs for product development, manufacturing, and sourcing in different parts of the world will assume a greater importance asĭeterminants of global strategy.
The globalization of customer needs and the opportunities for scale and standardization it brings will fundamentally alter the economics of many industries. Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License.
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